Absolute Labs
Absolute Labs
Absolute Labs is developing a comprehensive Marketing Automation platform designed to facilitate “the Great Onboarding” of hundreds of millions of consumers into the Web3 ecosystem.
This platform aims to accelerate the transition of traditional Web2 merchants into the Web3 space, while also providing innovative customer engagement tools and valuable resources to empower Web3 companies in building stronger connections with their audiences.
Achievements
Conducted end-to-end UX/UI audits to pinpoint platform friction, translating usability insights into targeted structural UI optimizations.
Architected and launched 4 core platform features (Forms Builder, Audiences Engine, Profile Lists, and NFT CC), enabling Web2 brands to streamline Web3 customer engagement campaigns.
Standardized the multi-brand Figma design system across typography, grid layouts, and tokenized UI components, accelerating engineering handoffs and sprint velocity
Partnered directly with product leadership and engineers to define functional specifications and maintain end-to-end design quality throughout development.
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Forms builder
A fully customizable form builder that helps customers collect data from their target audience. It includes 21 unique user flows with 21 essential form builder tools.
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Audiences
The client asked to create a single, organized place for all feedback-related activities like active forms, audience lists, and sales actions (such as flows) to make data easier to manage and faster to analyze.
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Profile list’s
Different accounts connect in various ways on the platform, so the client wants a single place listing all profiles that can be easily filtered by connection type or method.
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NFT Creation Collection
We’ve seamlessly integrated the flow of NFT Creation Collection directly from the three primary workflows, including Flows, Forms, and Insights, ensuring a smooth and efficient process.
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Design system optimization
The client came with a request at the very start of the project to optimize and thoroughly polish the existing design system. This was essential to ensure that the system would maintain its scalability and flexibility in the future, especially as new features and functionalities were expected to grow and evolve over time.