TE Website for Technikon
This is a small story about the a not finalized concept of the Website for the side product of Technikon company, made few years ago which i forgot to post about, but had some story to share & which was interesting to approach with.
This is a small story about a concept of the Website for the side product of Technikon company, made few years ago which i forgot to post about, but had some story to share & which was interesting to approach with.
The concept was tight bounded with the Published concept of the Brochure for testing mechanical engines made in a large scale.
So far this concept was to integrate also a vision of a web presence when launch of rebranded product presentation will be made.
The brief was quite open so i just went trough different concepts which i abandoned during preparation of print materials.
This are the first initial sketches made due to the brainstorming stage
After i've distilled the basic architecture based on mindmaps and structure breakdowns by content provided, i moved to another stage of wireframing. First sketches were still made on paper with markdowns of ideas made on research stage to see how it can look in web requirements.
Then i tried to implement the first pitch concept in digital to move closer to real prototype.
On that stage i've made a feedback session with the client showing the real concept 1, after discussion we decided to experiment with the content legibility and visual balance of white and colored spaces.
2 round of wireframing on paper and after that conversion to prototype.
The concept was rejected due to lack of content high point delievery to client ( seems to abstract )
Conceptual analysis of how the content can be showed in more condensed and faster way trough visual hierarchy.
Then i've proposed a structure with the order of content provided, giving client choice of how it can be presented.
3 Option for hiearchy.
In the end it ended up to no final decision by client, either he was not sure he wants to invest to that development for particular product launch.
What i really liked and it seemed for me interesting is that i've made a deep research on the theme and also investigated different options for solving a problems and creating the final outcome which can serve to customer on specific field of business.
Detail's on the testing engine booklet development
I had developed the booklet about the testing engines for "Technikon". The booklet was based on the layout i've designed and also have made the post-production of the 3D render's which i was curating during the building process.
During my design process on the testing engines booklet i was faced with some interesting problem's to solve, which i wanted to share.
The first problem i faced was, that the actual root content was very rough and i needed to develop a new way of presenting a very difficult information for more broad masses. You can see the full booklet in my "works" section.
I wanted to develop a new view of the technology, showing beauty in something very specific and which was not designed for the showing it's part's for masses .I had some additional artworks to be designed for specific processes such as specific testing engines Recuperation process.
You can see below bottom left the root scheme i was requested to design in more modern way. The idea was to show the same process but from another perspective with additional details and some accent's which could make for viewer some aspect's of the technology more clear. And in back you can see 3D rendered map of the same scheme but in more clear and modern way and also with more beauty in actual detail's of the process.
The next difficult part was to create a scheme showing the PID control in a clear visual way but also to play around and do not focus on exact formula. The problem was that the actual formula was to heavy to display in booklet and i was thinking to create a diagram showing the actual process in more dynamic way. In the end the client liked more classic way of representation of PID control formula.
In the end of the design process for that booklet i realised that there is always a big depth in the creativity which we can achieve if we will dig enough for that. Further in the booklet i developed the idea of the clear and balanced way of presenting difficult object's.
“Good design is obvious. Great design is transparent.” – Joe Sparano”
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''Among competing hypotheses, the one with the fewest assumptions should be selected.'' William of Ockham