I was involved in creation of new identity of Interel for The Hospitality Industry Technology Exposition and Conference (HITEC®) held from March 28–30, 2017 at the RAI Amsterdam Convention Centre. This is  the world's largest and oldest hospitality technology exposition and conference brand. Produced by Hospitality Financial and Technology Professionals (HFTP®), a global nonprofit hospitality association that is headquartered in Austin, Texas USA,